The article discusses seven key aspects of effective public diplomacy: 1. Policy advocacy: ensure foreign public understands US policies and motivations. a. Public diplomacy must be incorporated into foreign policy. b. Requires coordination amongst government agencies. 2. Must be rooted in culture and values of the US. 3. US international messages must be consistent, truthful, and credible. 4. Information must be tailored to different audiences. 5. Message must be delivered not only to opinion leaders, but through national and global media to the mass public. 6. Need to work with nonstate actor partners such as MNCs, expats, and humanitarian organizations to help make sure message is delivered and accurately. 7. US needs to listen also, to recognize public diplomacy is a dialogue. It goes on to discuss the Shared Values Initiative for the Arab and Muslim world.
The man who goes into the world believing that everyone is his enemy will very soon find his suspicions confirmed. -- Kenneth Boulding
Other Resources from Beyond Intractability A User's Guide for Third Siders The Third Side concept was developed by William Ury. Third Siders are people who try to see both sides of a conflict and encourage cooperative solutions, fair fights, and decision making that advocates solutions which meet everyone's interests and needs as much as possible.
The Beyond Intractability Knowledge Base Project Guy Burgess and Heidi Burgess, Co-Directors and Editors c/o Conflict Information Consortium(Formerly Conflict Research Consortium), University of Colorado Campus Box 580, Boulder, CO 80309 Phone: (303) 492-1635; Fax: (303) 492-2154; Contact
