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Abstract of "Pillars of Public Diplomacy" by Ross, Christopher

Citation:
Ross, Christopher (2003) Pillars of Public Diplomacy, Harvard Review, August 2003. http://www.iwar.org.uk/news-archive/2003/08-21-3.htm


This Abstract written by: Uknown

The article discusses seven key aspects of effective public diplomacy:
1. Policy advocacy: ensure foreign public understands US policies and motivations.
a. Public diplomacy must be incorporated into foreign policy.
b. Requires coordination amongst government agencies.
2. Must be rooted in culture and values of the US.
3. US international messages must be consistent, truthful, and credible.
4. Information must be tailored to different audiences.
5. Message must be delivered not only to opinion leaders, but through national and global media to the mass public.
6. Need to work with nonstate actor partners such as MNCs, expats, and humanitarian organizations to help make sure message is delivered and accurately.
7. US needs to listen also, to recognize public diplomacy is a dialogue.
It goes on to discuss the Shared Values Initiative for the Arab and Muslim world.


 
 
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